30 Minutes to President's Club | No-Nonsense Sales

By Armand Farrokh & Nick CegelskiBusiness Careers Management

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30 Minutes to President's Club | No-Nonsense Sales episodes

February 05#545 - How to Build 11 High-Reply Prospecting Plays You Can Run Today | Prabhav Jain ft. 11x
AI isn’t replacing sales reps—it’s turning them into force multipliers. Prabhav Jain, CEO of 11x, breaks down how modern sales teams use AI-driven personalization, signal-based outreach, and smarter sequences to book more meetings while spending less time on manual prospecting.

Download the Guide: The Ultimate Three Part Outbound System to accelerate your path to President’s Club

🎙️ ACTIONABLE TAKEAWAYS:
Use themed personalization to earn opens: Personal hooks like alma mater, sports, or career milestones grab attention when you cleanly segue into a real business problem.

Vary your email structure to avoid fatigue: Rotate formats across sequences short emails, value drops, breakups, and social proof instead of repeating personalization → pitch → CTA.

Train AI like a junior SDR, not a magic button: Calibrate ICP, tone, and examples upfront so AI improves fast and scales what actually converts.

One thing to do today: run one new play: Pick a single outreach play from this episode and test it immediately—don’t overhaul your stack, just execute and learn.
These Courses Will Get You to President’s Club:
🏋 30MPC Training: 30mpc.com/training
👥 Leadership Course: https://bit.ly/4o8KtMT
📧 Jason Bay’s Cold Email Course: http://bit.ly/44K6jy3
☎️ Cold Call Course: https://bit.ly/4jqQ4w2
🔮 Discovery Course: https://bit.ly/4cQYaM8
🛠️ Free Toolkits: http://bit.ly/4nZwvO5

Get More Tactics:
Join our weekly newsletter – https://hubs.li/Q02NJQ8p0
Things you can steal and use today – https://linktr.ee/30mpc_youtube
38 min
February 03 #544 - Sales Roleplay: How To Earn an Executive’s Respect in 30 Minutes
Armand Farrokh and Jen Allen‑Knuth walk through a realistic, unscripted discovery conversation with a senior university security leader. Jen demonstrates a 7-step executive discovery framework, from establishing credibility and anchoring to strategic objectives, to reframing the status quo and closing for next steps, while Armand plays a skeptical, budget-constrained prospect. The video pauses after each step to break down why each question is asked, how to control executive conversations, and how to advance big deals without pitching too early. Ideal for sellers who want to run confident, insight-driven discovery with senior decision-makers.

These Courses Will Get You to President’s Club:

🏋 30MPC Training: 30mpc.com/training
👥 Leadership Course: https://bit.ly/4o8KtMT
📧 Cold Email Course: http://bit.ly/44K6jy3
☎️ Cold Call Course: https://bit.ly/4jqQ4w2
🔮 Discovery Course: https://bit.ly/4cQYaM8
🛠️ Free Toolkits: http://bit.ly/4nZwvO5

Get More Tactics:
Join our weekly newsletter – https://hubs.li/Q02NJQ8p0
Things you can steal and use today – https://linktr.ee/30mpc_youtube
31 min
January 29#543 - How to Build a Deal Closing Machine With Screenshot References | Krysten Conner
How top sellers use customer proof to reduce risk, accelerate deals, and close with confidence featuring Krysten Conner’s real world framework for social proof, references, and late stage deal momentum.

🎙️ ACTIONABLE TAKEAWAYS:
Screenshots beat polished proof: Raw texts, DMs, and unpolished customer messages feel real and instantly lower buyer risk. Use them in prospecting and late stage deals instead of overproduced case studies.

Stop defaulting to reference calls: Reference calls are the highest effort option. First try screenshots, forwarded customer emails, tailored demos, or CSM intros to answer the real risk behind the ask.

Prep references to tell the truth: The best reference includes a hiccup and how it was fixed. Perfect stories feel fake. Credible stories close deals.

One thing to do right now: Spend 30 minutes pinging past customers you built relationships with. No ask. Just a check in. Build your reference list before you urgently need it.

KRYSTEN’S PATH TO PRESIDENT’S CLUB:
Doing 14X what anyone had done in her territory

Being #1 in new logo acquisition on her team

Achieving a 47.6% win rate

Todd Caponi’s Negotiation Masterclass here

These Courses Will Get You to President’s Club:
🏋 30MPC Training: 30mpc.com/training
👥 Leadership Course: https://bit.ly/4o8KtMT
📧 Cold Email Course: http://bit.ly/44K6jy3
☎️ Cold Call Course: https://bit.ly/4jqQ4w2
🔮 Discovery Course: https://bit.ly/4cQYaM8
🛠️ Free Toolkits: http://bit.ly/4nZwvO5

Get More Tactics:
Join our weekly newsletter – https://hubs.li/Q02NJQ8p0
Things you can steal and use today – https://linktr.ee/30mpc_youtube
33 min
January 27 #542 - Sales Email Elimination: 5 Cold Emails. 1 Winner.
Full YouTube Episode Here

Jen Allen-Knuth puts five real cold emails head-to-head to see which ones actually earn executive attention and which get instantly deleted. Watch as she breaks down subject lines, openers, tone, and CTA mistakes, crowns a single winning email, then rewrites it live using her Problem Prompter framework to show how sellers can stop pitching and start booking meetings with C-suite buyers.

Over the last 12 to 16 weeks, we’ve been sitting down with the one and only Jen Allen-Knuth (2–3 hours per week, plus an entire week of shooting) to build her course: Selling to the C-Suite. This is everything you could possibly need to close a 6–7 figure deal at power. Backed by Gong data of and 1M+ executive-level sales cycles. https://www.30mpc.com/course/multithreading-exec-selling-course-selling-to-the-c-suite

Get More Tactics:
Join our weekly newsletter – https://hubs.li/Q02NJQ8p0
Things you can steal and use today – https://linktr.ee/30mpc_youtube
30MPC Training: 30mpc.com/training
3 min
January 26 everything you could possibly need to close a 6–7 figure deal at power
Learn more: https://www.30mpc.com/newsletter/multi-threading-and-executive-selling-course-selling-to-the-c-suite
13 min
January 22 #541 - The $1M Negotiations That Changed the Way I Sell Forever
⁠Watch Todd’s Free Negotiation Masterclass⁠
⁠Buy 'Four Levers Negotiating' Here⁠

Todd Caponi is a multi time CRO, award winning author, and one of the leading voices on transparency in sales. And these are the three negotiation moments that changed how he sells forever.

From a used car purchase that went completely sideways, to a seven figure software deal saved at the last second, to a heated pricing argument with an angry marketer, Todd Caponi shares real stories that prove why honesty beats tactics in negotiation.

No gimmicks. No fake leverage. Just clear, human conversations that build trust, reduce discounting, and turn negotiations into collaboration instead of combat.

These Courses Will Get You to President’s Club:
🏋 30MPC Training: 30mpc.com/training
👥 Leadership Course: https://bit.ly/4o8KtMT
📧 Cold Email Course: http://bit.ly/44K6jy3
☎️ Cold Call Course: https://bit.ly/4jqQ4w2
🔮 Discovery Course: https://bit.ly/4cQYaM8
🛠️ Free Toolkits: http://bit.ly/4nZwvO5

Get More Tactics:
Join our weekly newsletter – https://hubs.li/Q02NJQ8p0
Things you can steal and use today – https://linktr.ee/30mpc_youtube
20 min
January 20#540 - Cold Call Masterclass: The Perfect Script (With LIVE Calls to Prove It)
We break down the exact cold call script that’s helped book meetings on 1 out of every 3 connects then prove it by making live cold calls on camera.

Armand Farrokh and Nick Cegelski walk through the full cold call framework they’ve used as operators, leaders, and authors of *Cold Calling Sucks (And That’s Why It Works) from opener, to pitch, to objection handling with real examples and zero theory fluff.

You’ll learn how to use the “Heard the name tossed around” opener to break the telemarketer stigma, why context-first openers outperform permission begging, how to pitch by leading with the problem (not the product), and how to handle objections using the 'Mr. Miyagi method' without sounding pushy or desperate.

Then they pick up the phone and make live cold calls showing exactly how the script holds up in real conversations, where reps usually get stuck, and how tone, confidence, and EQ matter more than saying the “perfect” words.

Resources:
Save $75 off the #1 Cold Calling Course with code SAVE75: https://www.30mpc.com/course/cold-calls-to-presidents-club

Buy now link for the Cold Calling Course: https://shop.30mpc.com/30mpc-cold-calls-to-presidents-club-course?coupon=save75

Objection scripts: https://www.30mpc.com/blog/18-cold-call-objections-and-how-to-handle-them

Opener scripts: https://www.30mpc.com/blog/2-cold-call-openers-4-full-pitch-examples
Get More Tactics:
Join our weekly newsletter – https://hubs.li/Q02NJQ8p0

Things you can steal and use today – https://linktr.ee/30mpc_youtube

30MPC Training: 30mpc.com/training
57 min
January 15#539 - How to Run Demos That Actually Convert | Alex Kane
Alex Kane brings elite demo mastery to this episode, teaching sellers how to turn every walkthrough into a high-impact, story-driven buying experience that stands out from every other vendor in the cycle.

🎙️ ACTIONABLE TAKEAWAYS:
Lead With the Approach: Frame the top problems and outcomes before showing anything.

Present → Future → Past: Ask how they do it now, show the future state, then compare it back.

Run a Reverse Demo: Make them demo their current workflow to expose real pain.

Use a Big Team Demo Deck: Align early on what they want to see and why it matters.
ALEX'S PATH TO PRESIDENT'S CLUB:
9× Presidents Club Winner @ Multiple Companies

200%+ To Quarterly Quota 25× and 500%+ 5× @ Multiple Companies

6× Pitch Olympics Champion @ 3 Companies

Founding Enterprise AE @ Giga
These Courses Will Get You to President’s Club
🏋 30MPC Training: 30mpc.com/training
👥 Leadership Course: https://bit.ly/4o8KtMT
📧 Cold Email Course: http://bit.ly/44K6jy3
☎️ Cold Call Course: https://bit.ly/4jqQ4w2
🔮 Discovery Course: https://bit.ly/4cQYaM8
🛠️ Free Toolkits: http://bit.ly/4nZwvO5

Get More Tactics
Join our weekly newsletter – https://hubs.li/Q02NJQ8p0
Things you can steal and use today – https://linktr.ee/30mpc_youtube
33 min
January 13 #538 - Cold Call 3v3: Six Sales Reps Dial in a 92 Degree Room
Welcome to the most chaotic cold call competition you’ve ever seen. Two elite sales teams go head-to-head in a live 3v3 battle to see who can book the most meetings.
Watch as the top sales minds from 30 Minutes to President's Club (and a special celeb dialer) bring their best cold call tactics to life.
From permission-based openers to clever objection handling, you’ll witness what makes a cold call *land* versus *crash*.
✅ Expires this Friday, get $60 off the #1 Cold Calling Course with code "3v3": https://shop.30mpc.com/30mpc-cold-calls-to-presidents-club-course/?coupon=3v3
🎯 Start a TitanX pilot and we'll match your credits up to 5,000: https://titanx.io/?fpr=30mpc
Cold calling sucks: https://www.30mpc.com/course/cold-calls-to-presidents-club

🏋 30MPC Training: 30mpc.com/training
2 min
January 08#537 - How to Get Executive Intros Through Your Champion | Christine Nolan
Christine Nolan, four-time President’s Club enterprise sales leader at Asana, shares tactical frameworks for multithreading complex enterprise deals by mapping real power, navigating internal politics, and turning champions into organization-wide access. A practical playbook for winning, expanding, and controlling high-stakes, multi-stakeholder sales cycles.

🎙️ ACTIONABLE TAKEAWAYS:
Build a real power map with your champion using a whiteboard or live org chart, not LinkedIn assumptions.

Identify political influence and personal motivations, not just titles, to tailor your approach to each stakeholder.

Leverage your full network to break into key accounts by systematically uncovering warm paths to executives.

Action item: Review the last quarter of meetings, connect with every contact on LinkedIn, and seed your personal CRM with context you can reuse later.
CHRISTINE’S PATH TO PRESIDENT’S CLUB:
President’s Club Winner (4x) @ Multiple Enterprise Sales Teams

Closed $100M+ Strategic Enterprise Deal @ Asana

Head of Strategic Accounts (Top 100 Customers, 7–8 Figure Deals) @ Asana

Built & Scaled Global Enterprise Sales Orgs (2nd Line Leader) @ HackerOne

Built & Scaled Global Enterprise Sales Orgs (2nd Line Leader) @ Starburst
THESE COURSES WILL GET YOU TO PRESIDENT’S CLUB:
🏋 30MPC Training: 30mpc.com/training
👥 Leadership Course: https://bit.ly/4o8KtMT
📧 Cold Email Course: http://bit.ly/44K6jy3
☎️ Cold Call Course: https://bit.ly/4jqQ4w2
🔮 Discovery Course: https://bit.ly/4cQYaM8
🛠️ Free Toolkits: http://bit.ly/4nZwvO5

GET MORE TACTICS:
Join our weekly newsletter – https://hubs.li/Q02NJQ8p0
Things you can steal and use today – https://linktr.ee/30mpc_youtube
37 min

About 30 Minutes to President's Club | No-Nonsense Sales

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