Joel Marion is the co-founder and CMO of BioTrust Nutrition with more than $600 million in sales, 3.5 million customers and 17 million email subscribers. Joel is also the founder of transformation insider. Joel is one of the top email marketers in the world. Joel helped propel BioTrust to be one of the fastest-growing companies in history. 

Episode Highlights: 

Joel went to a private Christian school and was athletic growing up.

The lessons Joel learned in a team atmosphere playing basketball.

Being competitive teaches you what’s required to be someone who’s winning more often than losing.

There’s a lot of trust that’s built in the team atmosphere.

After going away to school he realized all of his best friends were back home.

After Joel got introduced to Body 4 Life it changed the way he was working out.

How Joel completely changed his personal health and won the Body 4 Life contest.

After being published by his friend, Joel got rejected from other fitness magazines and asked for feedback.

You have to learn what people want and then give them that.

Joel became a teacher for three years while he was getting other projects off the ground.

Joel got his first book bought and then it bombed.

Why you can’t play the “if” game.

Joel wanted to make $20,000 a month and became obsessed with direct response marketing.

Joel took his same book that flopped and repackaged it into a course and made almost $500,000 on it.

Joel realized that to take his business to the next level he would need to grow his network and pursue a joint venture.

Joel started BioTrust and grew to over $100 million in sales in a year.

In their first month, they did $4 million with one product funnel.

3 Key Points:

When you take uncommon actions you can achieve uncommon results.

Sell them what they want, give them what they need.

You can scale what you do quickly when you get your entire industry on your team.

Tweetable Quotes:

“You have to learn what people want and then give them that.” -Joel

“You don’t know what you don’t know until you learn it” -Joel

“The reason I can have so much success is that I have the whole industry on my side.” -Joel

Resources Mentioned:

Visit Travis’ website at http://www.buildyournetwork.co/ (Buildyournetwork.co)

Join the Build Your Network Facebook group http://www.buildyournetwork.co/fb/ (BYN.media/fb)

Join the Build Your Network University Facebook group here https://www.facebook.com/groups/bynuniversity (byn.university).

Leave a rating and review for the Build Your Network Podcast on https://podcasts.apple.com/us/podcast/build-your-network/id1268488944 (iTunes)

Watch Travis’ free masterclass on how to build the network of your dreams at https://threenetworkingsecrets.com/squeeze-page (threenetworkingsecrets.com)

Get equity-free investments from Clearbanc at http://clearbanc.com/travis (clearbanc.com/travis)

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