This Can't Be That Hard

302 - Google Ads for Photographers with Lindsay Herkert


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Most photographers spend their time marketing in all the usual (free) ways—posting on social media, tweaking their SEO, and waiting for word-of-mouth referrals to kick in. And while all of those can work, they also take time... often a lot of it! But what if you could get your business in front of people right when they’re searching for a photographer?

That’s exactly what Google Ads do. Unlike social media ads that interrupt people mid-scroll, Google Ads only show up when someone is actively looking to book a photographer. And according to today’s guest, Lindsay Herkert, that small but powerful shift has completely transformed her business.

In this episode, Lindsay breaks down:

  • Why Google Ads are so underused in the photography industry (and why that’s a huge advantage for you)
  • How she spends just $300/month and books out her calendar with dream clients
  • The 3-part system she uses to attract, convert, and keep clients coming back
  • Simple changes to your website that make your ads way more effective

If you’ve ever wished for a way to bring in clients without constant hustling, this episode is a must-listen.

  • Visit Lindsay's website and Google Ads resources
  • Access Lindsay's mini course and guide for photographers


  • New around here? Grab 3 of my most popular free resources to build a profitable, sustainable photography business

Resources:

  • New to the podcast? Go to thiscantbethathard.com/welcome to get access to 3 of Annemie's best free resources.
  • Join our community! We'd love to welcome you into our supportive, business-focused private Facebook group. Go to facebook.com/groups/thiscantbethathard to request access.
  • Long-time listener? Leave a review!


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This Can't Be That HardBy Annemie Tonken

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