Most photographers spend their time marketing in all the usual (free) ways—posting on social media, tweaking their SEO, and waiting for word-of-mouth referrals to kick in. And while all of those can work, they also take time... often a lot of it! But what if you could get your business in front of people right when they’re searching for a photographer?

That’s exactly what Google Ads do. Unlike social media ads that interrupt people mid-scroll, Google Ads only show up when someone is actively looking to book a photographer. And according to today’s guest, Lindsay Herkert, that small but powerful shift has completely transformed her business.

In this episode, Lindsay breaks down:

• Why Google Ads are so underused in the photography industry (and why that’s a huge advantage for you)
• How she spends just $300/month and books out her calendar with dream clients
• The 3-part system she uses to attract, convert, and keep clients coming back
• Simple changes to your website that make your ads way more effective

If you’ve ever wished for a way to bring in clients without constant hustling, this episode is a must-listen.

• Visit Lindsay's website and Google Ads resources
• Access Lindsay's mini course and guide for photographers

• New around here? Grab 3 of my most popular free resources to build a profitable, sustainable photography business

Resources:

• New to the podcast? Go to thiscantbethathard.com/welcome to get access to 3 of Annemie's best free resources.
• Join our community! We'd love to welcome you into our supportive, business-focused private Facebook group. Go to facebook.com/groups/thiscantbethathard to request access.
• Long-time listener? Leave a review!