The Clinical Entrepreneur

302: It's Not a Patient Problem - It's a Leadership Problem


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Your patients aren't disappearing because of their budget or their schedule. In most cases, they stop coming back because of what happened - or didn't happen - during their very first visit.

You know the drill…. they quietly drift off with no warning, no explanation, nothing. So the only thing left to do is construct a perfectly reasonable theory for why it happened. Check.

But here's what I've finally realized: it's not about them at all.

Poor patient retention in a wellness practice isn't a patient problem. It's a communication problem, a structure problem, and honestly, a leadership problem. And the way we fix it is at visit number one.

In this episode I get into:

  • Why patients start to drift off just as they start feeling better - and what it reveals about how you've communicated with them

  • The story of a patient I had to let go - and what actually happened

  • Why your hesitation is quietly signaling to your patients that you're not sure either

  • The best structure that keeps patients invested from their first visit through the end of their protocol

  • What I do on Saturday mornings that has nothing to do with office hours

So if your patient retention is lower than you'd like it to be, this episode is a great place to start.

Links:

  • Practice Strategy Call

  • Watch this episode on YouTube

  • Subscribe to my YouTube Channel (@RondaNelson)

  • Website

If this episode hit close to home, let's talk about your practice. Schedule your free Practice Strategy Call.

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The Clinical EntrepreneurBy Ronda Nelson

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