I’m delighted to have today’s guest back on the podcast. When we last heard from Kris Byers, he told us about the incredible turnaround and evolution of his business since implementing the No BS Model. In eighteen months, he went from scared of investing in joining the program to quadrupling his income – with a third of the clients! 

I wanted to check back in with Kris because since that episode, he’s won awards, bagged some really big clients, and run incredible projects. You'll want to hear about how he handled working with bigger companies and more decision makers while still getting rid of the BS. And he’ll explain why he’s shifting his focus back to small businesses, even though he now knows how to successfully manage the big guys.  

Kris Byers is the founder of Horrible Brands, where he helps purpose-driven business owners create personal brands to show up with clarity and confidence, and create real world impact. 

Tune into this episode to hear:

• How Kris tweaked the No BS Model to accommodate bigger projects and longer timeframes without losing the guardrails
• How to successfully deputize a decision-maker to be the leader of their group
• Why the LP is even more essential when you’re juggling multiple stakeholders
• How bigger project price tags can make you lose sight of your boundaries
• What Kris learned about refining his messaging 

Learn more about Kris Byers:

• Horrible Brands: http://horriblebrands.com
• Kris’s Website: https://www.krisbyers.com
• Instagram: @horriblebrands
• Connect on LinkedIn: https://www.linkedin.com/in/krisbyers/

Resources:

• Grab the first chapter of my new book Scale Solo: scalesolobook.com
• Program: No BS Mastery: https://nobsmastery.com/program
• The Price to Freedom Calculator™ - http://nobsmastery.com/price
• Grab a copy of my book: Badass Your Brand - https://www.badassyourbrand.com/
• Program: No BS Agency Mastery: https://join.nobsmastery.com/agency-mastery
• No BS Clients Lab: https://nobsclientslab.com/