In easier real estate markets, we can get away with not doing the fundamentals to the highest level. When things shift though, we have to do even the most basic things better or else we won’t generate referrals.

 

There are 3 key ingredients to increasing your referability, and character is the first one. In today’s world of TikTok dances, it’s easier to confuse having character with being a character, but they aren’t the same.

 

What are signs of good character and how do we embody them in our businesses? In this episode, we kick off our 3-part mini series on the Cs of high referability.

 

There’s doctors who have good bedside manner. In the real estate world, we need to have a good curbside manner. -Michael Maher   

 

Three Things You’ll Learn In This Episode  

 

-Good curbside manner 

Some doctors are amazing at delivering tough news. How can we learn from them in our own client communication?

 

-Character begins at home 

If we can’t count on ourselves, how can our clients? 

 

-Rational island vs. emotional island 

How do you maintain strong character and authenticity during a difficult time?

 

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Episode: 304 Title: The 3 Cs of Referability: How to Be a Person of Character (Not a Character) Host: Michael J. Maher