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Show Notes:
We've heard a lot of buzz lately about performance max, so this week we're doing a deep dive into performance max campaigns starting with what exactly they are, what we like about them, what we don't like about them, and how we think they'll be most effective. 

(8:03) What is performance max?

(15:43) What we like about performance max

(30:40) What we don't like about performance max

(40:17) When we would use performance max

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