Watch This NEXT: https://youtu.be/FA8kGL3JXx8

Apply to Work with Voics: https://www.voics.co/schedule-youtube

Join Aura: https://www.aura-app.ai/

Guest - Cardinal Mason
YouTube: https://www.youtube.com/@CardinalMason
Twitter: https://x.com/cardinalmason?lang=en

(00:00) Staying Relevant in the Info Product Space  
(02:15) From Influencer to Business Operator  
(05:27) Hitting Revenue Milestones & Paid Ads  
(07:42) Scarcity Mindset & Business Cycles  
(11:25) Materialism vs Building Wealth  
(13:23) Scaling with Paid Ads  
(20:07) The New Role of Organic Content  
(23:52) Market Saturation & Copycats  
(25:09) Targeting an Older Demographic  
(27:48) Building the Sales Team  
(30:37) Scaling Call Funnels & Webinars  
(34:59) Structuring Sales for Scale  
(38:04) Culture & Retention in Sales Teams  
(41:35) Leadership & Firing Lessons  
(43:45) Fitness as a Business Advantage  
(46:09) Fitness Journeys, TRT & Peptides  
(54:07) Lifestyle Trade-offs  
(59:38) Longevity, Mobility & Health as the Ultimate Flex  
(01:04:31) Shifting Motivations & Revenue Scoreboard  
(01:07:23) From Info Products to SaaS  
(01:11:20) SaaS Economics & Business Models  
(01:16:55) Scaling SaaS Through Info Product Flywheels  
(01:21:23) The Future of Info Products  
(01:25:29) Doubling Down When Things Are Good  

Support the show