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Links:
Prepare for the future with Google Analytics 4 - https://blog.google/products/marketingplatform/analytics/prepare-for-future-with-google-analytics-4/

About primary and secondary conversion actions - https://support.google.com/google-ads/answer/11461796

Show Notes:
There have been some recent updates to conversion tracking in Google Ads that will make some of the things we've said in the past null and void. So in this episode, we're digging into the three most common ways to track leads when you run a lead generation campaign, how to set up lead form conversions without code, and primary vs. secondary conversions.

(5:18) Call from Ads
We did a deep dive about call extensions in episode 306. Make sure conversion action is created and applied at the call extension.

(10:54) Calls from website
Many people don’t know about this. We don't consider it foundational, but you'll want to consider using it industry by industry. 

(17:41) How to view calls
The Call details report provides the phone number, duration, time of call, and is it was answered or missed.

(24:15) How to set up lead form conversions in Google Analytics without any code
If Analytics is on your website, track Thank You page views without code. This magic only works for page loads. Google Analytics 4 is here, Universal Analytics is being sunsetted. 

(42:36) Primary vs. secondary conversions
“Include in conversion column” is gone and replaced with primary and secondary. 

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