Today we’re talking about something that’s been coming up a lot lately for my marketing students, coaching clients, and in my own practice. It’s about setting priorities in your business. 

I recently turned down a really good opportunity because it wasn’t in alignment with my number one priority for my practice, and that was tough. 

Of course this time of year, goal-setting and priority-setting is top of mind for a lot of people, so we’re going to dig in deep to discuss the importance of defining a single priority for your business and how it can serve you better in the long run than dividing your time between multiple goals and resolutions.

Over the holiday I listened to the book, Essential, by Greg McKeown, on Audible. This got me thinking pretty deeply about my priorities in my business and my life.

In the past, I have enjoyed saying yes to everything. However, last year in 2021, it hit me that I just don’t have the mental or physical energy to say yes to everything anymore, and that is actually okay. 

I’m finding that a lot of people feel the same way right now. How about you?

Let's dive in and discuss the idea of prioritizing just one thing in your business in 2022, for greater clarity, creativity, efficiency AND effectiveness!

In 2022, less is more.

SHOW NOTES:

- Essentialism: The Disciplined Pursuit of Less by Greg McKweon
- The Acu Biz Planathon and 90-Day Planner
- Celluma LED Lamp for Acne and Wrinkles
- Amrit Singh's Instagram @6babebeauty
- Audience Survey for 2022 - Thank you for participating! 

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.