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In this episode, Melissa explains the difference between "expense thinking" and "investment thinking." Expense thinking focuses on saving money right now, keeping firms stuck in reactive survival mode. Investment thinking, by contrast, considers what the business needs to operate at a high level both today and in the future.
Get full show notes, transcript, and more information here: https://www.velocitywork.com/310
By Melissa Shanahan4.9
3535 ratings
In this episode, Melissa explains the difference between "expense thinking" and "investment thinking." Expense thinking focuses on saving money right now, keeping firms stuck in reactive survival mode. Investment thinking, by contrast, considers what the business needs to operate at a high level both today and in the future.
Get full show notes, transcript, and more information here: https://www.velocitywork.com/310

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