From the beginning, you should be building your roofing business to sell. Today’s show is all about how to get the life you want and the freedom you deserve. If you want to know how to WIN at the roofing game in 2023, don’t miss this episode! Join us now to learn more from today’s guest!

Dmitry Lipinskiy has it all together when it comes to being successful in the roofing business, and he loves helping others find their own success. He has a YouTube Channel, Directorii, and Roofing Business School, and is making a name for himself in our field. Dmitry built his roofing business from scratch and sold it, and he understands what it takes to succeed in lead generation, marketing, and profitability. My co-host, John DeLaurier, and I are excited to welcome Dmitry to the show to share his wealth of knowledge with us today. 

Show Highlights:

• Dmitry’s take on today’s roofing business and how things are changing
• Why today’s market requires creativity in sales and marketing–the only leverage you have
• From John: Why it’s important to “intentionally prequalify harder” in roofing sales today
• Dmitry’s tips for spending your marketing dollars: What works? What doesn’t work?
• From Dave: Ask yourself these questions before you spend marketing dollars:
• • What business are you in? (Be specific!)
  • Who is your target customer? (Don’t try to be everything to everyone!)
  
  
• Why you can NEVER, NEVER stop advertising, whether you’re busy or not
• How to set your marketing budget according to your revenue
• Why Dmitry advises roofers NOT to set specific sales goals for the first year in business
• Why your business should aspire to be the Chick-Fil-A of the roofing world with a “Less is More” philosophy
• What to look out for with using subcontractors
• Why successful contractors know their numbers: acquisition cost, closing rate, net profit margin, and break even point
• What Dmitry recommends about business owners’ compensation–and staying humble
• What’s coming up for Dmitry with Directorii and the 4th Annual Roofing Process Conference in February 2023 (Check it out on Dmitry’s Website under the Events tab!)

Resources:

Connect with Dmitry: Website, YouTube, Directorii, and Online Roofing Business School

Visit www.dmitrylipinskiy.com for more information about the 4th Annual Roofing Process Conference!

Connect with John DeLaurier:  www.calldrr.com, Instagram, Facebook, and Email

Connect with Dave via text message: 510-612-1450

Let me know if you’d like to join one of our new Mastermind groups for contractors. Email me: [email protected] or visit The Roofer Mastermind to sign up.

Download my FREE 1-Page Business Plan template at www.theroofershow.com.

Contact me about one-on-one coaching at www.theroofercoach.com.

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