Happy New Year! This is the 5th year in a row I’ve done a trends episode for the start of the year.

This may be the most important podcast episode I’ve done to date, as the trends I’m talking about will impact every business and every industry in profound ways, including the rise of A.I. tools; the shift from mass audiences and the attention economy to trust-based audiences and the imagination economy; and a renewed focus on local, in-person activities and business.

What I mean by trends are not fads or cliches or gimmicks. 

Trends are like currents or waves of energy that move through our society and affect everything from business and politics and the economy to popular culture and media.

How do these trends impact our public speaking and thought leadership? 

As speakers and leaders, our talks and messages have more of an impact if our audiences can see the bigger picture of what’s affecting them and the world around them.

In this episode, you’ll learn 3 trends (and action steps for each) related to format, audience, and content that you can apply to your speaking and thought leadership, as well as to your visibility and marketing strategy in general.

 

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. 

Links:

Show notes at https://www.speakingyourbrand.com/310/ 

Try ChatGPT: https://chat.openai.com/ 

Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/

Join our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ 

Attend our in-person Client Retreat Speaking Intensive: https://www.speakingyourbrand.com/retreat/ 

Connect on LinkedIn: https://www.linkedin.com/in/carolcox

 

Related Podcast Episodes:

• Episode 309: Year in Review: What Worked, What Didn’t, What’s Next with Carol Cox
• Episode 241: The Expert Trap: What Holds Women Back from Thought Leadership with Carol Cox