Mika and her husband, Dan, have been running Joy to the Food for nearly a year now! Both work full time jobs and do everything together for Joy to the Food in their off hours. Throughout the process of building this brand, together they have learned a lot about each other and the best way to work with your partner and to grow a blog. Dan does the numbers and styling and Mika creates the content and handles communication.

Inside episode 311, Mika explains why every food blogger should create a blogging outline and how to get started.

- Content optimizers and SEO best practice encourages having many keywords within your post naturally (2-3%). - Your post should be a one stop shop. - Have sections for equipment, methods, FAQ and instructions to maximize opportunities to include relevant keywords in a natural way. - Use descriptors, process terms and recipe name variations to cover all your bases. - Follow Mika's checklist found in the show notes or create your own checklist with or without the help of the Feast plugin.