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(00:00) Why Your Content Isn’t Bringing Clients  
(00:32) How Copying Creators Kills Your Brand  
(02:54) Use Personality to Build Loyal Followers  
(04:14) How to Sell Yourself, Not Just Your Service  
(06:08) Build Your Brand Using the Creative Brief  
(09:49) Turn Life Experiences Into Content Ideas  
(11:16) Define Your Core Values and Brand Voice  
(16:22) Staying Authentic  
(18:28) Build Your Brand Before Building Your Offer  
(20:38) How to Use Market Research to Get Clients  
(22:36) The GAP Framework for Content That Converts  
(24:38) Leverage Trends to Grow Your Audience  
(26:35) Create Authority Content That Builds Trust  
(30:00) Use Storytelling to Sell More Effectively  
(31:24) Connect With Audiences Through Emotion  
(33:40) Practical Steps to Package Your Content  
(47:36) How to Get Clients With a Small Audience  
(56:50) The Content-to-Client Funnel Strategy  
(58:01) Scaling Organic Content With Paid Ads

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