Is name-dropping a powerful credibility booster or a fast track to sounding desperate? In this eye-opening episode, Art reveals the shocking truth about strategic name-dropping that most sales professionals get completely wrong.

Discover why mentioning the right name can boost your email open rates by an astonishing 468%, while the wrong reference can instantly kill your deal. Art shares his embarrassing early-career mistake that taught him the "3 R's" framework for name-dropping that actually works.

You'll learn:

• When name-dropping creates instant credibility (and when it backfires)
• The psychology behind why prospects are drawn to certain references
• A simple test to determine which names to use with specific prospects
• Real-world examples of name-dropping wins and epic fails

Plus, Art challenges you with a practical exercise that will transform your approach to establishing credibility in any sales situation.

Whether you're a seasoned sales pro or just starting out, this episode gives you an unfair advantage in a world where first impressions make or break deals.