You’ve done the math. You know what your cost of doing business is. You’ve looked at what other photographers in your market are charging. So why does pricing your work still feel so complicated?

This week I’m getting into the real reasons pricing can feel so hard. I’ll walk you through three key mindset shifts that every photographer needs to make in order to price their work confidently, communicate that value clearly, and stop tying their self-worth to their price tag. We’ll talk about what’s really happening when someone says you’re too expensive, how the way you present your pricing matters just as much as the number itself, and why detaching your identity from your price is crucial for long-term success.

If pricing still makes you sweat a little, this episode will help you shift from second-guessing to standing tall.

LINKS:

• Free Pricing Confidence Guide  
• Explore more resources 

Resources:

• New to the podcast? Go to thiscantbethathard.com/welcome to get access to 3 of Annemie's best free resources.
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