Here’s a little litmus test #DigitalMarketing professionals should apply to their messages: Would you be embarrassed to put this on a billboard? PJ Christie, Founder and CEO of Search and Convert, explains all in episode 313 of the award-winning Site Strategics EDGE of the Web podcast.

From the news: 

Search Engine Journal: 50% of Small Businesses Do Not Have a Marketing Plan“According to a survey of 350 SMB owners, 50% do not have a marketing plan for 2019.”[Link] By: Matt Southern

 

Search Engine Land: Google updates Search Quality Evaluator Guidelines“Last week, Google updated its Search Quality Evaluator Guidelines for the first time since July 2018.” [Link] By: George Nguyen

 

DavidGaughran.com: Time To Ditch Mailchimp?“Mailchimp attracted extreme criticism this week when it became clear how its new marketing services would impact its core email offering.” [Link] By: David Gaughran

 

GatherUp: The FTC Takes Action On Companies Barring Consumers From Writing Negative Reviews “Including language in your contracts or agreements that bar your customer from writing a negative online review is not only bad form, it’s against the law.” [Link] By: Mike Blumenthal

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