Communicating your brand's message can be the difference between make or break.

Bumble, the female-initiated social network & dating app, has positioned itself as part of a broader cultural movement for gender equality. Its unique value proposition has leveraged established worldwide success. 

Lucille McCart is Bumble's APAC Communications Director and leads the communications strategy. 

Mark Bouris and Lucille discuss the importance of language, being in tune with your audience and delivering a message that cuts through the noise.

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