Most photographers build their businesses around one signature offer—and that’s a great place to start. But if that’s the only offer on your menu, your business may be more fragile than you think.

In today’s episode, I’m breaking down the three types of offers every photography business should have: your core offer (aka your bread and butter), an entry offer (for those not quite ready to go all-in), and an expansion offer (for the people who already love you and want more). When these three work together, you create a flexible, sustainable system that supports both your income and your clients.

If you’ve been stuck in a one-offer cycle, this episode will help you expand your offer suite in a way that’s aligned, strategic, and surprisingly simple.

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