Overview

Meet Alison. This fascinating media exec turned nonprofit disruptor is channeling her moxie for creative storytelling, business ops and multi-channel strategy into a joyful movement that’s democratizing philanthropy (insert heel kick!) As CEO of Comic Relief US - the 💥 behind Red Nose Day - she’s unpacking the playbook for convening meaningful partnerships, building + scaling grassroots campaigns and taking it outside the walls through multi-channel engagement. Tune in for the bold insights and stay for the full display of red-nose-wearing evolved leadership. 

Today’s Guest
Alison Moore, CEO, Comic Relief US

Episode Highlights

• Alison’s story and journey to where she is today (5:15)
• Overview of Comic Relief USA (14:10)
• Founding of Red Nose Day in the UK (15:00)
• Bringing Red Nose Day to the US (16:30)
• Their approach to fundraising (23:25)
• Millennials and philanthropy today (25:15)
• How to spark engagement (27:25)
• Innovation + Collaboration to Deepen Impact (34:55)
• A powerful moment of philanthropy (39:30)
• Alison’s One Good Thing: Focus on Curiosity. (42:15)

For more information and episode details visit: www.weareforgood.com/episode/318

About our Sponsor Neon One
Technology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.

About our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you both SEE and activate donors at every level, and Virtuous is the platform to help you do just that. It’s so much more than a nonprofit CRM. Virtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving,  and we love it because this approach builds trust and loyalty through personalized engagement.

Sound like Virtuous might be a fit for your organization? Learn more today at

Thank you to our partners 🩵

Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.

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