Hiring an associate doctor isn’t just an expense—it’s one of the smartest investments you can make to grow your chiropractic business. Dr. Pete and Dr. Stephen break down the mindset shift and practical math every chiropractor needs to master for hiring and compensating associates. Learn how to think like an investor, expect 100–300% returns, and turn your practice into an appreciating asset that builds wealth and attracts the right doctors.

In this episode you will:

• Understand why hiring an associate is an investment, not a cost
• Learn the investor mindset that fuels scalable practice growth
• Discover how to calculate ROI when bringing on a new doctor
• See why buying back your time creates long-term profitability
• Get practical frameworks for compensation and bonus structures

Episode Highlights

1:34 – How this podcast helps chiropractors succeed by focusing on both servant and business sides of practice
3:45 – Why more successful chiropractors means a stronger future for the profession
4:55 – Shifting from owner-operator to CEO to investor mindset
5:55 – Hiring an associate doctor is an investment in your business
7:03 – Why making hiring decisions with math reduces emotion and stress
10:14 – Understanding return on invested capital vs. other investment vehicles
11:49 – Why investing in your own business builds wealth faster than stocks or real estate
13:02 – The mindset shift needed to pay associates well and profit
15:55 – How your experience and expertise makes practice investment the best first choice
18:30 – The energy shift when you view associates as high-return investments
19:59 – Buying other doctors’ time frees you to scale and create wealth
21:58 – The rule of thirds for revenue, overhead, and profit when hiring associates
23:57 – How adding multiple associates creates an appreciating, cash-flowing business
25:36 – Why well-built practices often don’t get sold—they’re too profitable to let go

29:24 - Success Partner, Mark Lewis of Platinum, sits down with Dr. Kevin to share how the right practice management software can save hours each week, improve patient retention, and significantly increase your bottom line. He explains how to streamline scheduling, billing, and care plans while integrating key tools into one easy-to-use system. You’ll also hear how Platinum’s upcoming features can help you cut thousands in extra software costs, boost efficiency for your team, and create a smoother, more consistent experience for your patients

Resources Mentioned

Join the TRP Remarkable Attraction Immersion - Oct 10 and 11 in Phoenix, AZ and Oct 24 & 25 in Adelaide, AUS - https://theremarkablepractice.com/upcoming-events/

To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo

For more information about Platinum please visit: https://www.platinumsystem.com/

Schedule a Brainstorming call with Dr. Pete

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Follow Dr Pete on Instagram: https://qr.me-qr.com/I1nC7Hgg

Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1

To listen to more episodes, visit https://theremarkablepractice.com/podcast/ or follow on your favorite podcast app.