We all know that small, consistent actions pay off over time… but when it comes to marketing our photography businesses, too many of us are still chasing quick wins and big bursts of effort that - let’s be honest - often lead to burnout and disappointment.

When things slow down, it’s easy to fall into the trap of panic marketing… throwing out a flurry of posts, sending a couple of emails after months of silence, maybe even dreaming up a last-minute sale to get the calendar moving again.

But that kind of all-or-nothing energy? It’s like buying a lottery ticket and hoping it will solve everything.

If you’ve been feeling the pressure to “make something happen” with your marketing, this episode is your invitation to take a breath… and take a slower, steadier approach that actually gets results (even if it feels boring at first).

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