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Jason Rothman - https://rothmanppc.com/
Chris Schaeffer - https://www.chrisschaeffer.com/

Links:
About the Google tag - https://support.google.com/tagmanager/answer/11994839

Simplifying measurement with the Google tag - https://blog.google/products/ads-commerce/simplify-measurement-with-google-tag/ 

Show Notes:
Chris recently came across a couple of articles about the new Google tag that discuss some of the exciting changes you can take advantage of for tracking conversions. In this episode, he and Jason discuss where Google tag is available, how to set it up, and what features you can expect.

(7:40) The importance of setting up conversions on new Google Ads accounts

(11:05) What is changing with the new Google Tag?

(14:17) Where is the New Google Tag available

(18:42) Automatic event detection is coming with new Google tag

(20:20) Cross domain traffic is coming with the new Google Tag

(23:44) User-provided data is coming with the new Google Tag

(28:33) Combining tags with the new Google Tag

(33:45) Centralized sitewide tagging with the new Google Tag

(35:56) Setting up conversions is easy with the new Google Tag 

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