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Show Notes:
In this episode, we're digging through our inbox for another listener Q&A. This time we're covering when to make changes to a Google Ads account, how often to use experiments, getting rid of long, unwanted search terms, improving position metrics, changing the budget on a target CPA bidding campaign, and converting a SKAG campaign.   

(4:06) When to make changes to an account? Is there a statistical percentage you should wait for? 

(9:28) How often do you use Experiments in testing new settings, bid strategies, ads, etc?
 
(15:31) How do you get rid of long, unwanted search terms? Do you worry about them if they have 0 clicks?
 
(25:48) Is there a way to improve the position metrics for max conversion bidding strategy?

(35:14) Will changing the budget on a target CPA bidding campaign restart the learning phase?

(41:45) How do you convert a SKAG campaign into a theme-focused campaign?

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