Pricing might just be the hardest piece of the business puzzle, and not because most of us don't love math. Sure, you need to know your numbers, but there's so much psychology involved in pricing, too: it's one of the most powerful ways you communicate your value, your brand, and your confidence.

In this episode, I’m walking you through the five key building blocks of a strategic pricing system - the pieces that take your rates from guesswork to a rock-solid reflection of what you really offer. We’ll talk about how to reverse-engineer your pricing based on your financial goals and ideal client, why undercharging can actually lead to burnout, and how to make sure your price tells the right story about your work.

If you’ve ever second-guessed your rates (or felt that dreaded pricing wobble in your gut), this one’s for you.

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