Does your digital marketing strategy include long-term content marketing? It should! What do brands like Arrow Electronics, General Mills, and Kraft have in common? Their digital marketing efforts go beyond short-term results and focus on long-term content marketing that actively builds relationships with audiences over time. Don't let the pressure to deliver short-term results turn your focus away from developing a long-term content marketing strategy.

No one knows more about content marketing than our special guest, Joe Pulizzi, on episode 328 of EDGE of the Web show. Most people know him as the founder of the Content Marketing Institute and Content Marketing World. He’s written and co-written five content marketing books.

If you want to create an effective content market strategy for long-term goals tune in to learn from the best, Joe Pulizzi, here on episode 328 on EDGE of the Web!