When your ultimate goal is to improve your site's search position, there's no better way to get started than with a search engine optimization audit. Everyone wants to boost the search position for their website but fewer realize that you start chasing SERPs after you conduct an SEO audit. This week's featured guest is Andy Drinkwater, SEO Consultant and Owner of IQSEO. Andy got involved with SEO work in the early days of the industry. Over the years he has developed an incredibly comprehensive SEO audit process, which is the starting point for figuring out how to boost your site's search position.

Check out episode 329 of EDGE of the Web to watch Erin geek out about SEO with Andy. They review all the SEO tools available and how each tool can help you with specific SEO factors!