Justin Blackman writes brand guidelines for copywriting. It's common for brand guides to exist for graphic designers but copywriting guidelines tend to be very loose – if they even exist at all.

Some of the topics we hit include:

• What is a brand voice guide?
• What are the three elements of voice?
• When is a good time for a brand to do this?
• How do you capture the voice of people who are not writers?
• How do you maintain sanity writing in other people's voices?

Connect with Justin:

• Write More Personality-er Workshop
• Free Brand Voice Guide

Connect with Me on Social:

• Instagram
• LinkedIn
• Facebook
• Twitter
• YouTube

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com