There aren't very many people who got involved in SEO from the very beginning and then stuck with it all the way to now. When you have the opportunity to book a guest who basically invented SEO and popularized the term itself, you take it, right? We had the opportunity to have the one and only, Father of SEO, Bruce Clay on EDGE of the Web episode 333! If you don't know Bruce, he is the Founder and President of Bruce Clay Incorporate. He speaks at leading industry conferences (over 300) and conducts training courses for students worldwide. He's also been featured in various publications such as The Wall Street Journal, USA Today, PC Week, and many more.

We deep-dived into the recent Wall Street Journal's recent article on November 15th, "How Google Interferes With Its Search Algorithms and Changes Your Results: The internet giant uses blacklists, algorithm tweaks and an army of contractors to shape what you see". Learn about the truth and miscommunication between The Wall Street Journal and Google as we break down this lengthy article into sections to analyze the information!