After transforming her love for vintage clothing and 1970s surf culture into the globally recognized brand Aviator Nation, Paige Mycoskie has become a symbol of passion-driven entrepreneurship. In this episode of The Greatness Machine, Paige shares the story of building a brand that not only celebrates creativity but also fosters a culture of community and adventure. Paige delves into the importance of staying authentic in a fast-paced world, the value of stepping away from technology to spark inspiration, and the lessons she’s learned from her journey as a leader.

In this episode, Darius and Paige will discuss:

(00:00) Introduction and Guest Background

(02:4) Paige's Origin Story and Early Influences

(06:03) The Birth of Aviator Nation

(09:00) Initial Success and Market Fit

(11:59) Scaling the Business and Production Challenges

(15:05) Leadership Journey and Team Dynamics

(26:54) Embracing Challenges and Team Growth

(28:48) Advice for Young Entrepreneurs

(30:58) The Creative Process and Authenticity

(37:04) Maintaining Company Culture During Growth

(42:45) Finding Your Ikigai

(45:43) Sibling Success: Learning from Each Other

Paige Mycoskie is the founder of Aviator Nation, a 70's-inspired, Made-in-America lifestyle brand with 17 U.S. retail locations and a factory in Los Angeles. Recognized as GQ Magazine's Designer of the Year and a Forbes-featured entrepreneur, Paige combines fashion, music, and philanthropy through partnerships with festivals like SXSW and nonprofits like Charity Water. From hand-sewing her first garments to creating immersive retail experiences, Paige continues to champion American manufacturing and inspire a new era of design and entrepreneurship.

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Connect with Paige:

Website: https://www.aviatornation.com/ 

Instagram: https://www.instagram.com/aviatornation/ 

Instagram: https://www.instagram.com/paigemycoskie/

LinkedIn: https://www.linkedin.com/in/paige-mycoskie-17a9b56 

Facebook: https://www.facebook.com/paigemycoskie/ 

Connect with Darius:

Website: https://therealdarius.com/

Linkedin: https://www.linkedin.com/in/dariusmirshahzadeh/

Instagram: https://www.instagram.com/imthedarius/

YouTube: https://www.youtube.com/@Thegreatnessmachine 

Book: The Core Value Equation https://www.amazon.com/Core-Value-Equation-Framework-Limitless/dp/1544506708

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