"I’m not chasing leads for today—I’m planting seeds for six months or a year from now." – Ryan Underhill

What’s in this episode:

What does it take to build a thriving $5.2M agency in the toughest market insurance agents have seen in years? In this episode of The Insurance Buzz, Michael and Courtney Weaver sit down with agency owner Ryan Underhill, who’s done just that—growing his book by over $3.5 million in just 2.5 years, while others struggled to survive.

Ryan shares his blueprint for sustainable growth: relationship-first sales, community branding, disciplined daily activity, and refusing to chase low-value leads. From building a business on local trust to training his team to lead with value, this episode is a deep dive into what actually works—and what doesn’t—in today’s insurance landscape.

Whether you're starting from scratch, rebuilding, or ready to scale, this episode is packed with real-world insight and inspiration.

 [00:00:00] – Introduction: Ryan Underhill: $5.2M in 2.5 years
 [00:01:35] – Growing through a hard market: What worked
 [00:03:20] – Community over cold leads: How Ryan built trust
 [00:06:45] – Why consistency wins (even when it’s boring)
 [00:08:40] – What 40% of Ryan’s business has in common
 [00:12:00] – Long-game thinking: Planting seeds, not chasing leads
 [00:16:20] – Coaching, not control: How he leads his team
 [00:18:50] – Why scripting fails if your team lacks confidence
 [00:21:15] – Final thoughts: Build the business you’d want to buy

If you’re serious about growing a profitable agency—especially in a challenging market—Ryan’s blueprint proves that relationships, community, and consistency still work.

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Connect with Ryan Underhill:

Facebook: https://www.facebook.com/UnderhillAgency
Instagram: @unrealagency

RESOURCES + LINKS

Watch the full episode on YouTube: HERE

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