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In this episode we're sharing 4 ways that have worked for us to increase your conversion rate (and get more customers).
We're not talking about "hacks" that many people talk about when it comes to getting more customers.
There's work here for sure and you need to be consistent, but the work works!
Get into it today.
Links
Sponsors
Timestamps
Understanding Customer Assumptions (00:00:00)
Discussion on the assumptions made by new business owners about their customers and products.
Using Microsoft Clarity (00:01:00)
Introduction to Microsoft Clarity, a free tool for analyzing customer interactions on websites.
Learning from Customer Behavior (00:02:11)
Insights on how to observe customer behavior to identify issues on your website.
The Importance of Customer Calls (00:06:59)
Emphasis on calling customers post-purchase to gather valuable feedback.
Post-Sales Support Calls (00:09:36)
Advice on how to conduct post-sales support calls and gather customer insights.
Asking the Right Questions (00:12:26)
Strategies for asking customers questions to improve the shopping experience.
User Testing with Friends and Family (00:13:41)
Encouragement to have friends and family navigate the website for usability feedback.
Font Size Considerations (00:14:55)
Discussion on the importance of using larger font sizes for better readability, especially on mobile devices.
Understanding Customer Attention (00:16:49)
Discusses the importance of readability on websites to retain customer attention.
The Importance of Headlines (00:18:09)
Emphasizes rewriting headlines to convey product benefits quickly for better sales.
Feature vs. Benefit (00:19:34)
Explains the distinction between product features and the benefits they provide to customers.
Crafting Outcome Statements (00:22:23)
Encourages using outcome statements to clarify the real-life benefits of product features.
Quantifying Value (00:25:27)
Highlights the significance of expressing savings in dollar amounts to enhance customer understanding.
Engaging with the Audience (00:27:25)
Invites listeners to participate in discussions about improving headlines and product descriptions.
4.9
142142 ratings
In this episode we're sharing 4 ways that have worked for us to increase your conversion rate (and get more customers).
We're not talking about "hacks" that many people talk about when it comes to getting more customers.
There's work here for sure and you need to be consistent, but the work works!
Get into it today.
Links
Sponsors
Timestamps
Understanding Customer Assumptions (00:00:00)
Discussion on the assumptions made by new business owners about their customers and products.
Using Microsoft Clarity (00:01:00)
Introduction to Microsoft Clarity, a free tool for analyzing customer interactions on websites.
Learning from Customer Behavior (00:02:11)
Insights on how to observe customer behavior to identify issues on your website.
The Importance of Customer Calls (00:06:59)
Emphasis on calling customers post-purchase to gather valuable feedback.
Post-Sales Support Calls (00:09:36)
Advice on how to conduct post-sales support calls and gather customer insights.
Asking the Right Questions (00:12:26)
Strategies for asking customers questions to improve the shopping experience.
User Testing with Friends and Family (00:13:41)
Encouragement to have friends and family navigate the website for usability feedback.
Font Size Considerations (00:14:55)
Discussion on the importance of using larger font sizes for better readability, especially on mobile devices.
Understanding Customer Attention (00:16:49)
Discusses the importance of readability on websites to retain customer attention.
The Importance of Headlines (00:18:09)
Emphasizes rewriting headlines to convey product benefits quickly for better sales.
Feature vs. Benefit (00:19:34)
Explains the distinction between product features and the benefits they provide to customers.
Crafting Outcome Statements (00:22:23)
Encourages using outcome statements to clarify the real-life benefits of product features.
Quantifying Value (00:25:27)
Highlights the significance of expressing savings in dollar amounts to enhance customer understanding.
Engaging with the Audience (00:27:25)
Invites listeners to participate in discussions about improving headlines and product descriptions.
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