2023 has not been a great year for many writers and solo marketing professionals.   And when business is not great, one of the first things we ask ourselves is, Should I change or modify my offerings? Will that make a difference?   It’s a great question to ask yourself. But it’s important that you go about your decision in a more methodical way. So rather than just go with your gut, you’ll make better decisions if you take a more analytical approach to this challenge.   In this episode, we’re addressing this question head on. My guest is Nikki Rausch. Nikki is a selling coach and the CEO of . She has over 25 years of selling experience. And her specialty is helping entrepreneurs, small business owners and solo professionals sell successfully and authentically.   This is Nikki’s third appearance in the podcast. She and I are very well aligned in our marketing and sales philosophies, and I love having these important conversations with her. I always walk away with a bit more wisdom and lots of new ideas to think about and implement.   We not only address the issue of service offerings in this conversation, we also get into the importance of lifetime client value, tracking and doubling down on your best marketing strategies, and the biggest mistakes solo professionals make in their sales process when they’re facing a difficult economy.   I hope you enjoy our conversation!