We’ve talked a lot about AI on the show this year, but this week’s conversation might be my favorite take yet... because instead of talking about how to save time or write faster, we’re talking about how AI can actually make your work more creative and more personal.

I’m joined by Austin-based photographer Jessica Martin, who’s using AI in ways that honestly surprised me. She’s building tools that help her connect more deeply with her clients; from personalized prompts that make her seniors feel seen to playful ideas that keep family sessions fun and interactive.

Jessica shares how she uses ChatGPT to brainstorm and customize ideas, how she turns those digital concepts into real-world client experiences, and why she sees AI as a creative partner rather than a replacement.

If you’ve been curious about AI but aren’t sure how to make it feel authentic or human, this episode will show you what’s possible when technology supports your imagination instead of competing with it.

LINKS:

• Home of Jessica’s photography work, senior prompts, and her upcoming custom GPT project.
• Follow Jessica on Instagram

• Monthly Marketing Magic for Photographers: Get your first month of The Consistency Club for just $1

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