Window Treatments for Profit with LuAnn Nigara

343: Cathy Heflin: Pinterest Foundations for Window Treatment Pros


Listen Later

Today on Window Treatments for Profit

In this crossover episode from A Well-Designed Business, Pinterest strategist Cathy Heflin explains the fundamentals that still matter today. Pinterest is a search engine, not a social platform, and when you understand how it works, you can create visibility that lasts for years. If you’re a window treatment professional who wants more qualified inquiries, more eyes on your projects, and a marketing effort that compounds over time, this conversation gives you the core principles you need.

You’ll learn:

  • Why Pinterest continues to drive long-term visibility
  • What “fresh pins” and consistency actually mean
  • How to optimize titles, descriptions, boards, and bios for search
  • How local window treatment pros can be discovered by the right clients
  • What’s changed for 2025 and what remains true
  • Be sure to download the updated Goodie for this episode.

    LuAnn Nigara and Cathy Heflin’s Ah-Ha Moments

    “We have to view Pinterest as a search engine like Google and YouTube, which automatically puts it into way more valuable real estate for our brains, our energy, our money, and our advertising or marketing dollars.” -LuAnn

    “Done is better than perfect. Get that content up so that you can start to have something to pin to and have places to send your clients.” -Cathy

    More About Cathy Heflin

    Cathy Heflin is a Pinterest Marketing Consultant and Strategist. She launched her Pinterest consulting business after personally experiencing how powerful Pinterest was as a driver of traffic to her own blog and online home decor shop. She offers organic and paid ad Pinterest Marketing strategies to help brands grow brand awareness, increase website traffic, increase sales, and grow their email list subscribers.

    Connect with Cathy Heflin

    Website

    Instagram

    Pinterest

    LinkedIn

    What’s new with LuAnn Nigara

    luannuniversity.com

    https://www.luannnigara.com/cob


    Get the Goodies

    For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

    To Get on LuAnn’s Email List, text the word designbiz to 444999!

    Purchase LuAnn’s Books Here:

    Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

    AudiobookThe Making of A Well – Designed Business: Turn Inspiration into Action

    Book 2: A Well-Designed Business – The Power Talk Friday Experts

    Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

    Connect with LuAnn Nigara

    LuAnn’s Website

    LuAnn’s Blog

    Power Talk Friday

    Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

    Other Shows Mentioned:

    #574 Power Talk Friday: Deb Mitchell: Attract the Right Clients With Stand-Out Copy

    #750 Power Talk Friday: Erin Harding: Paid Pinterest Campaigns for Interior Designers

    #587 Darrell Long: The Best Design Comes From Within, Not Pinterest

    #487 Power Talk Friday: Vanessa Shepherd: Pinterest Strategies to Grow Your Interior Design Business

    #331 Power Talk Friday: Kate Ahl: Pinterest for Your Interior Design Firm

    #292 Power Talk Friday: Summer Tannhauser – How to Leverage Pinterest for Your Interior Design Firm

    #223 Allison Fannin – Pinterest Tips for Your Interior Design Firm

    ...more
    View all episodesView all episodes
    Download on the App Store

    Window Treatments for Profit with LuAnn NigaraBy LuAnn Nigara

    • 5
    • 5
    • 5
    • 5
    • 5

    5

    26 ratings


    More shows like Window Treatments for Profit with LuAnn Nigara

    View all
    A Well-Designed Business® | Interior Design  Business Podcast by LuAnn Nigara

    A Well-Designed Business® | Interior Design Business Podcast

    781 Listeners

    Sew Much More by Ceil DiGuglielmo

    Sew Much More

    77 Listeners

    Business of Home Podcast by Business of Home, Dennis Scully

    Business of Home Podcast

    440 Listeners

    Profit Is A Choice by Michele Williams | Business Coach | Podcaster |Speaker

    Profit Is A Choice

    56 Listeners

    The Sew Much More Podcast: 30 Minutes With Workroom Tech by Ceil DiGuglielmo and Susan Woodcock: Custom Workrooms

    The Sew Much More Podcast: 30 Minutes With Workroom Tech

    36 Listeners

    Dear Alice | Interior Design by Alice Lane

    Dear Alice | Interior Design

    1,516 Listeners

    Marketing Panes by Window Treatment Marketing Pros

    Marketing Panes

    1 Listeners

    Trade Tales by Business of Home, Kaitlin Petersen

    Trade Tales

    78 Listeners

    No Strings Attached – Untangling Conversations About Shady Topics by Roger Magalhaes

    No Strings Attached – Untangling Conversations About Shady Topics

    6 Listeners

    Good Inside with Dr. Becky by Dr. Becky Kennedy

    Good Inside with Dr. Becky

    4,498 Listeners

    The Interior Collective by IDCO Studio

    The Interior Collective

    284 Listeners

    The Mel Robbins Podcast by Mel Robbins

    The Mel Robbins Podcast

    20,363 Listeners

    The Nerve with Maureen Callahan by MK Media

    The Nerve with Maureen Callahan

    2,834 Listeners

    Aspire with Emma Grede by Emma Grede | Audacy

    Aspire with Emma Grede

    624 Listeners

    unPAUSED with Dr. Mary Claire Haver by Audacy | Mary Claire Haver, MD

    unPAUSED with Dr. Mary Claire Haver

    1,022 Listeners