Shameless Leadership

344: Nicole DeBoom: Mother, Runner, Visionary, Feminist


Listen Later

Born and raised in the Chicago suburbs, Nicole DeBoom was a standout swimmer, qualifying for the 1988 Olympic Trials and later graduating from Yale University. She decided to pursue the sport of triathlon, and a lucky seat assignment introduced her to her future husband, Tim DeBoom (who would later become a 2-time Hawaii Ironman World Champion), on a flight to the 1995 Triathlon World Championships. Nicole started racing professionally in 1999, racking up countless podium finishes. During the final stage of her racing career in 2004, Nicole created and introduced something that had never been done before – the very first running skirt.

Shortly afterward, Nicole went on to launch Skirt Sports with the mission of helping women find inspiration, confidence, and courage through the transformative power of running and fitness. Today, Skirt Sports is a national women’s apparel brand offering a full line of products that fit real women’s bodies and support their busy running lives. Currently, you can find Nicole chatting with customers at the Skirt Sports Boulder flagship store, helping women change their lives through her non-profit organization Running Start, interviewing visionaries for her popular podcast Run This World and chasing around her 7-year-old girl, Wilder.

Nicole’s energy is as big and dynamic as her racing career. I think you’re going to love this conversation as much as I did!

Listen in to hear Nicole share:

  • How she went from being a professional athlete who didn’t want kids to have a daughter that completely changed her sense of identity
  • How she adapted to NOT doing it all
  • Her evolution from a professional athlete into a working mom with a mission (and the shift in identity when you no longer workout 3 times a day)
  • Her mission in building a company that makes athletics and working out more feminine and more accessible to women of all abilities and body types
  • What inspired her to start a nonprofit and the impact it’s had on other women
  • Links mentioned:

    • Connect with Nicole
    • Shop Skirt SportsUse the code SHAMELESS20 for a discount
    • Check out Running Start
    • Nicole’s Podcast: Run This World
    • Facebook: @nicoledeboom
    • Instagram: @nicoledeboom
    • Thank you to our sponsors:

      • Lola: Get organic cotton tampons and other hygiene products delivered right to your door. To get 40% off all subscriptions, go to Lola and use the code SHAMELESS40 at checkout.
      • Instacart: Get your groceries delivered to your door! Save $10 off your first order at Instacart or on the Instacart mobile app when you use the promo code SHAMELESS10 at checkout.

        Learn more about your ad choices. Visit podcastchoices.com/adchoices

        ...more
        View all episodesView all episodes
        Download on the App Store

        Shameless LeadershipBy Sara Dean

        • 4.7
        • 4.7
        • 4.7
        • 4.7
        • 4.7

        4.7

        794 ratings


        More shows like Shameless Leadership

        View all
        Happier with Gretchen Rubin by Gretchen Rubin / The Onward Project

        Happier with Gretchen Rubin

        12,895 Listeners

        The Life Coach School Podcast by Brooke Castillo

        The Life Coach School Podcast

        8,794 Listeners

        Good Life Project by Jonathan Fields / Acast

        Good Life Project

        3,381 Listeners

        Edit Your Life | Simplify + Declutter Your Home, Time, and Mental Space by Christine Koh

        Edit Your Life | Simplify + Declutter Your Home, Time, and Mental Space

        520 Listeners

        UnF*ck Your Brain: Feminist Self-Help for Everyone by Kara Loewentheil

        UnF*ck Your Brain: Feminist Self-Help for Everyone

        5,136 Listeners

        The Rachel Hollis Podcast by Three Percent Chance

        The Rachel Hollis Podcast

        16,651 Listeners

        Oprah's Super Soul by Oprah

        Oprah's Super Soul

        31,699 Listeners

        ADHD for Smart Ass Women with Tracy Otsuka by Tracy Otsuka

        ADHD for Smart Ass Women with Tracy Otsuka

        50 Listeners

        On Purpose with Jay Shetty by iHeartPodcasts

        On Purpose with Jay Shetty

        27,568 Listeners

        Hello Monday with Jessi Hempel by LinkedIn

        Hello Monday with Jessi Hempel

        1,018 Listeners

        Raising Good Humans by Dear Media, Aliza Pressman

        Raising Good Humans

        1,888 Listeners

        Lisa A Romano Breakdown to Breakthroughs by Lisa A. Romano

        Lisa A Romano Breakdown to Breakthroughs

        774 Listeners

        The Hello Someday Podcast For Sober Curious Women by Casey McGuire Davidson

        The Hello Someday Podcast For Sober Curious Women

        715 Listeners

        Ask Lisa: The Psychology of Raising Tweens & Teens by Dr. Lisa Damour/Reena Ninan

        Ask Lisa: The Psychology of Raising Tweens & Teens

        88 Listeners

        The Mel Robbins Podcast by Mel Robbins

        The Mel Robbins Podcast

        20,284 Listeners