For performing artists, the global pandemic was a bleak time.

With everything shut down, and no hope in sight, Jim Cooney, the founder of Amplified Artists, found a way to turn lemons into lemonade.

In this episode, he tells us a bit about Amplified Artists, from how it started to how it’s going now.

Jim explains what inspired him to start a business in an industry that was dealt a bad hand and how he’s managed to grow steadily as things have opened up a bit more.

You’ll also hear about how he juggles his personal life with the responsibilities of running a membership.

Essential Learning Points:

• What inspired Jim to start Amplified Artists during the pandemic
• How Jim engages his members by asking them to create content
• Jim’s marketing strategy for Amplified Artists
• The benefits of building your membership around your life
• Why starting simple is so important

Important Links & Mentions: 

• Membership Academy
• Amplified Artists

Key Quotes:

“I just have to accept that now things have opened up, I'm probably going to lose members during this time, and that’s okay because I'll definitely pick things back up and build them.”

“I'm still having to tell myself to keep things simple — your members are ultimately going to guide everything for you.”

“Remember to take care of yourself as a person and to be human, because you’re a human first and an artist second.”