This is such an important question I get all the time….When do I tell people my pricing — and how much should I say?

If you’ve ever felt awkward, pressured, or unsure when someone asks, “How much do you charge?”, you’re not alone. So I decided to share a lot of my thoughts and strategies with you in this solo episode.

I talk about why leading with price too soon can cost you wonderful clients, how your business model should guide your pricing strategy, and how to talk about money with more confidence and ease.

I walk through how I personally handle pricing on the phone and by email, why I don’t list my prices publicly, and how I invite clients into an experience instead of a simple transaction. I also share a simple way to think about pricing based on your income goals and the kind of clients you want to serve.

Along the way, I share a favorite analogy, a mindset shift around value, and why stretching a client’s budget — when done thoughtfully and with integrity — can actually help them love what they purchase even more.

Listen for:

• Why answering pricing questions too early can lose great clients
• When it does (and doesn’t) make sense to put pricing on your website
• A simple script for confident, comfortable pricing conversations
• How to think about pricing based on your goals and business model

If pricing feels confusing or uncomfortable, I hope this episode helps you see there’s no single “right” answer — just the right strategy for your business.

And remember: people don’t just buy photography. They buy the experience, the relationship, and how it makes them feel.

Connect with Photography Business Coach Luci Dumas: 

• Website 
• Email: [email protected]
• Instagram 
• Facebook
• YouTube

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