Okay, I need to strongly suggest going to my guest’s website thewaysofthedog.com to see her amazing photography. 

Jen Hillenga is creating some of the most beautiful, soulful pet photography in New York City, and I’m completely obsessed with her work. And she shares how she has created both wonderful images and a highly profitable business.

Jen is a world-renowned portrait photographer, designer, and photography educator with over 25 years of experience. She’s a PPA Master Craftsman and longtime WPPI print judge who reinvented her career into a wildly successful pet photography business built around joy, simplicity, and dogs.

In this episode, we talk about pivoting your career, building a profitable business model, and designing a photography life that actually feels good.

We cover:

• How Jen built a pet photography brand in NYC
• Reinventing yourself at any stage of your career
• Pricing, value, and knowing your numbers
• Photographing dogs in a way that captures feeling

Part inspiration, part business strategy, and a whole lot of dog love. Perfect if you’re craving a fresh direction in your photography.

Connect with Photography Business Coach Luci Dumas: 

• Website 
• Email: [email protected]
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• YouTube

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