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Jason Rothman - https://rothmanppc.com/
Chris Schaeffer - https://www.chrisschaeffer.com/

Links:
About responsive search ads - https://support.google.com/google-ads/answer/7684791

About Ad Strength for responsive search ads - https://support.google.com/google-ads/answer/9921843

Show Notes:
Our sponsor Opteo has just released a new tool that helps create responsive search ads. So in that spirit, in this episode, we're breaking down the basics of responsive search ads from what they are to how we create headlines and descriptions, diving into some advanced topics, and sharing what we focus on when creating responsive search ads.

(3:14) What is a responsive search ad?
(7:11) The power of one great responsive search ad
(9:38) The mystery of responsive search ads
(13:13) How we create responsive ad headlines
(24:29) How we create responsive ad descriptions
(26:57) The downside of pinning responsive search ads
(32:45) Do you focus on ad strength when creating responsive search ads?
(36:36) The secret to responsive search ads
(40:54) The second secret to responsive search ads

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