The Connected Yoga Teacher Podcast

352: How to Niche with No Website with Shannon Crow

Description:

Shannon Crow continues the theme of Niche November by tackling a question many yoga teachers have struggled with - how do you niche down and specialize without a website?

In this episode, Shannon answers a question from a podcast listener and community member, Amy who has been trying to niche down for the past three years. Shannon does some sleuthing to uncover Amy's niche and shares some tips about establishing a niche in your yoga business. Shannon also gives some advice on content ideas, why trying out a niche for a whole month is a good start, and where to market yourself if you don't have a website!

Tune in for some valuable tips if you have been thinking about niching down and specializing in your yoga business but have been putting it off because you don't know how to do it without a website!

Key Takeaways:

[4:03] This episode is all about how to niche down and specialize without having a website. She shares a question from a podcast listener, Amy.

[7:48] Shannon shares that she tried to discover Amy's niche by looking on Google and checking out her social media pages, and discovered something interesting.

[11:35] If you don't have a website, you should be marketing where your ideal clients are hanging out. Shannon shares some tips on what kind of content to post.

[14:59] Shannon pops in with a reminder that if you're looking for an easy way to create a website for your yoga business, you should check out OfferingTree.

[16:29] Whatever platform you're choosing to market your niche on, try it out consistently for a month, at least!

[20:46] Shannon shares some details about where you can hang out with her in real time and a short personal update.

Links:

• The Connected Yoga Teacher Podcast Episode 349: Yoga Niche Success Story with Christine Jaureguiberry

• The Connected Yoga Teacher Podcast Episode 345: Try a Month of This Niche with Shannon Crow

• Yoga for Pelvic Cancer: 6-Week Online Series with Tyla Arnason (she/her)

• The Connected Yoga Teacher Podcast Episode 273: Yoga is a Revolution with Jivana Heyman

• Dr. Gabor Maté on Israel/Palestine - October 28, 2023

• Guest Speakers in Pelvic Health Professionals

• Shannon Crow on Instagram

• The Connected Yoga Teacher Facebook Group

• Pelvic Health Professionals

Gratitude to our Sponsors, OfferingTree and Pelvic Health Professionals.

Quotes from this episode:

"Do not feel like you're going to get to this place where, ok, all of the niche work is done."

"You do not need a website to start niching down and specializing."

"It is going to feel repetitive. I know it is. I know it so well. But trust me, there are so many ways to talk about [your niche] that if you're already excited to do it, you'll be able to continue it past the month."