If you’ve been following along with our systems theme, you’ve already worked through marketing, sales, and fulfillment, the three core systems that can absolutely run your business. But even with those dialed in, many photographers still feel stuck on the income rollercoaster… great months followed by scary quiet ones.

In this episode, we focus on the final piece of the puzzle: building a repeat and referral system that turns great client experiences into steady, predictable income. Instead of crossing your fingers and hoping happy clients send people your way, we’re talking about how to support referrals intentionally and make repeat bookings feel easy and natural for your clients.

I break down how to ask for referrals in a way that feels aligned with your brand, why reminders matter more than incentives, and how to reduce friction so clients actually follow through. We also dive into repeat clients, why they’re often your most reliable source of revenue, and how to design simple systems that help clients come back without relying on memory or motivation.

Strong systems don’t box you in. They give you freedom. And when referrals and repeat business are supported on purpose, your business starts to grow with far less effort.

LINKS:

• Revenue on Repeat - Step by step course on building a client membership or recurring offer for predictable income
• The Consistency Club - Marketing system for attracting leads consistently without burning out
• The Simple Sales Blueprint - Course covering sales and fulfillment systems that turn inquiries into confident bookings
  
  

Resources:

• New to the podcast? Go to thiscantbethathard.com/welcome to get access to 3 of Annemie's best free resources.
• Join our community! We'd love to welcome you into our supportive, business-focused private Facebook group. Go to facebook.com/groups/thiscantbethathard to request access.
• Long-time listener? Leave a review!