The Connected Yoga Teacher Podcast

354: Do I Need to Specialize with Shannon Crow

Description:

Shannon Crow continues the theme of Niche November. In this episode, Shannon explores the question that everyone asks when it comes to niching down and finding a yoga specialty: do I need to specialize?

Shannon shares a quick quiz she has created to help you figure out whether you need to niche down in your yoga business. She goes through a list of true-false questions that can help you get more clarity about whether you should be thinking about niching down or if you don't need to right now!.

Shannon invites you to consider whether you are comfortable referring students who are not a fit to other yoga teachers, if your ideal students can easily find you, whether you're making money and have a schedule you love, and more. All these questions will guide you to figure out if niching down in your yoga business is something you need now.

Get the downloadable PDF from the links!

Key Takeaways:

[1:30] Shannon gives a shoutout of thanks to sponsors OfferingTree and Pelvic Health Professionals.

[2:35] Shannon niche and specialty has been pelvic health for almost 10 years, as well as niching down!

[3:22] Is niching down something you need to be doing? Do you need to specialize? Shannon has some true-false questions that can help you answer that.

[5:36] Shannon pops in to share a little about OfferingTree.

[7:35] Shannon continues with the second half of the quiz to help you figure out if you should specialize.

[10:15] If you answered 'false' to any of these statements, you might want to think about niching down!

[11:40] What are your questions about niching down? Share them on the website or in the Facebook group!

[12:47] Shannon shares a few ways you can hang out in real time.

Links:

• Niche Questions for Yoga Teachers

• The Connected Yoga Teacher Podcast Episode 353: Is Age a Yoga Niche? with Shannon Crow

• The Connected Yoga Teacher Podcast Episode 347: Yoga in the Cancer Community with Tyla Arnason

• Yoga for Pelvic Cancer: 6-Week Online Series with Tyla Arnason (she/her)

• Work with Shannon

• Guest Speakers in Pelvic Health Professionals

• Shannon Crow on Instagram

• The Connected Yoga Teacher Facebook Group

• Pelvic Health Professionals

Gratitude to our Sponsors, OfferingTree and Pelvic Health Professionals.

Quotes from this episode:

"Today's question is really about, Do I need to specialize? Do I need to niche down?"

"If you are already loving how things are set up on your calendar,...And on top of that, if you're making a great income for the work that you're doing, you may not need to specialize and niche down."

"If you answered 'false' to any of these statements, you might want to think about niching down. It might be time for you to do that again."