I was so jazzed to have a conversation with Ashley Lowder, a boutique newborn and maternity photographer and educator in Huntsville, Alabama. It was fantastic! She shares how she built a highly profitable business by focusing on exceptional client experience, not just taking pictures.

Ashley walks us through her concierge-style approach—from the first phone call to visiting clients in their homes, helping with wardrobe, and even installing artwork on their walls. It’s all about creating something meaningful and stress-free for her clients.

We also talk about newborn photography—lighting, wrapping, and the importance of safety—as well as staying calm and confident during sessions.

In this episode, we cover:

• Creating a high-touch, boutique photography experience

• Why in-home consultations build connection and sales

• Simple lighting tips for newborns

• Wrapping basics and newborn safety

• Separating your work from your worth

One of my favorite reminders: just because a session feels challenging doesn’t mean you’re doing something wrong.

You can connect with Ashley here:

AshleyLowderPhotography.com

Instagram: @alphuntsville/

I hope you know that I’m always cheering you on as you build a photography business that is both profitable and meaningful!

Connect with Photography Business Coach Luci Dumas: 

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