Today on Window Treatments for Profit

You’re a year and a half into the window treatment business. You can sell.

You’re closing. But when it comes to product knowledge — mounting, specifications, what’s possible, what isn’t — you still feel like you’re catching up. So what do you do about it?

That’s the question a listener in the Atlanta area brought to LuAnn in this WWLD episode, and it’s one that more window treatment professionals relate to than you might think. In this solo teaching episode, LuAnn answers it directly — not with a list of classes to sign up for, but with a real framework for how confidence is actually built in this industry.

Here’s what LuAnn covers in this episode:

• Why the fact that you’re asking this question is already a very good sign

• The single fastest education available to any window treatment professional right now — and it doesn’t cost a dollar

• How to use your franchise system as a competitive advantage most independent business owners will never have

• How to attend manufacturer trainings, vendor webinars, and rep visits like a detective — not a passive student

• Why the WCAA’s Atlanta chapter is worth the membership and worth the drive — and which events to prioritize

• IWCE and SENA — what to look for and how to make sure you actually implement what you learn

• Why confidence in the field isn’t just about product knowledge — it’s about having a process you can trust

• The WTFP archive episodes that will teach you how clients think, not just how products work

Resources mentioned in this episode:

• Jessica Harling’s Exciting Windows Make a Friend™ 7-Step Selling System — Episode 760 of A Well-Designed Business and LuAnnUniversity.com

wcaa.org

Sunshadingexpo.com 

• WTFP Archive episodes: The Seven Deadly Sins of Sales series, The Five Reasons Clients Ghost You, How to Qualify Leads Without Disqualifying Future Revenue, Why Service Not Price Wins Affluent Clients

• Submit your own WWLD question at luannnigara.com/wwld

If you have ever felt the gap between your sales ability and your product knowledge, this episode is for you. LuAnn shows you exactly how to close it.

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Other Shows and Resources Mentioned:

Episode 760 of A Well-Designed Business⁠

WTFP Archive episodes: The Seven Deadly Sins of Sales series, The Five Reasons Clients Ghost You, How to Qualify Leads Without Disqualifying Future Revenue, Why Service Not Price Wins Affluent Clients⁠

Deb Barrett — Episode 134 of Window Treatments for Profit

Deb Barrett Textile Week — debbarrett.com

Deb Barrett Window Treatment Certified Specialist

WTFP Archive: The Five Reasons Clients Ghost You

WTFP Archive: How to Qualify Leads Without Disqualifying Future Revenue

WTFP Archive: Why Service, Not Price, Wins Affluent Clients