In this episode of The Family Practice Podcast, Dr. Allie Wright discusses the crucial role of social media in converting potential patients into actual patients for family and pediatric chiropractic practices. 

She provides comprehensive tips on improving social media presence, starting from establishing an aesthetic brand, to creating varied content like reels and patient testimonials, and emphasizing consistent engagement. 

The episode highlights the importance of tailoring content towards target markets such as moms and families, using calls to action, and integrating community connections. 

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Links & Resources:

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Key Moments: 

00:23 Welcome to the Family Practice Podcast

01:22 Social Media Musts for Chiropractors

02:30 Own Your Brand

07:05 Optimizing Your Social Media Profile

12:54 Winning Mom's Trust

15:42 Content Strategy for Social Media

18:50 Sharing Success Stories

19:22 Creating Engaging Reels

20:24 Utilizing Carousels and Infographics

21:59 Importance of Long-Form Videos

23:02 Weekly Wellness Spotlights and Community Connections

24:21 Behind the Scenes and Personality

29:28 Prioritizing Engagement

33:06 Social Media as a Conversion Tool

38:07 Support and Resources for Social Media Management

39:55 Final Thoughts and Call to Action

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