Overview
Meet Melissa. This marketer spent 13 years at Google before co-founding Gated, a startup challengings unknown senders to donate to charity in order to reach you - so everything in your inbox is worth your attention. Join us for a conversation all about modern corporate social responsibility programs and how nonprofits can maximize their digital footprint even when strapped for money and time⌛

💡Learn

• Evolution of corporate social responsibility
• How nonprofits can maximize the impact of “roll-up” programs
• New partnership opportunities using organic social media

Today’s Guest
Melissa Moody, Co-Founder and Head of Marketing, Gated

Episode Highlights

• Melissa’s story + journey to where she is today (3:50)
• Corporate Social Responsibility 2.0 Model (7:25)
• Overview of Gated  (10:15)
• Value of Role Up Programs (AmazonCircle, Target Circle, etc.) and how to optimize them  (15:00)
• Showing up and listening on social media (16:05)
• Modern marketing opportunities for nonprofits (21:40)
• Melissa’s One Good Thing: Try Gated. (26:45)
• How to connect with Melissa (27:45)

For more information and episode details visit: weareforgood.com/episode/360.

About our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you both SEE and activate donors at every level, and Virtuous is the platform to help you do just that. Virtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving,  and we love it because this approach builds trust and loyalty through personalized engagement. Learn more today at virtuous.org.

Thank you to our partners 🩵

Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.

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