One of my clients has the dream setup:

Sounds awesome, right?

But when we looked under the hood… He was making just $0.23 per visitor.

Twenty. Three. Cents.

Let that sink in.

That’s LESS than $5k/month from 20,000 website visitors.

I nearly threw my laptop.

That same traffic, with a real sales process? Could be worth $20k… even $50k.

This is the myth of passive sales. It feels efficient. It looks scalable.

But for service businesses? It’s an income-killer.

Passive sales feel great… until you realize you’re leaving tens of thousands of dollars on the table.

Every. Single. Month.

Your income per website visitor is way more important than your total traffic.

That single metric—earnings per visitor—exposes how effective (or broken) your sales process really is.

Most freelancers think more eyeballs = more money.

In this episode, I break down why you don’t need more traffic. You need more $$$ per visitor.

I’m talking:

If you’re serious about hitting $100k, $250k, or beyond, this is the lever to pull.

For full show notes, visit https://6figurecreative.com/361