In this episode, Kai Biami and Spencer Powell delve into the complexities of modern SEO, focusing on the acronyms GEO, AEO, and EAT. They discuss the importance of establishing credibility through EAT, the technical aspects of optimizing for AI search engines, and the shift from traditional keyword strategies to answering real questions posed by potential clients. The conversation emphasizes practical tips for implementing these strategies, including the use of project spotlight pages and the significance of maintaining consistent business information across directories. The hosts encourage listeners to adapt to the evolving landscape of SEO and AI search, highlighting the importance of creating valuable content that resonates with audiences.